Aw, stuff it. I'm going to do it anyway. But who we should be laughing at is the powers-that-be, when laws become as stupid as this one. So check out this stupid news.
Because of food laws in the United Kingdom, all manufacturers must declare the presence of known common food allergens in their product. You might have seen this before - in Australia, for example, packaging of most snack foods will state something like, "This product is manufactured in a facility that also manufactures peanut products. As a result, trace amounts of {nuts/egg/milk/seafood} may be present in this product." When an allergen is an actual ingredient, it's in bold. CONTAINS NUTS, SHELLFISH.
They do this for a very good reason. Someone with a severe peanut allergy can experience a life-and-death situation by eating even a crumb of a peanut, and if you're eating chicken-flavoured chips you're unlikely to suspect it contains peanuts.
However, I think it's a bit redundant, when the product's actual name contains the food in question. "Cadbury Dairy Milk" chocolate bars now have a warning on the back of the packaging, "Contains Milk."
In metric, Cadbury's TV, Media and Radio advertising campaign states: "A glass and a half of Full Cream Dairy Milk, in every 200 gram block." We aren't talking obscure food here; a bar of Cadbury Dairy Milk is sold around the world every 2 seconds. Anyone in the world who can identify Cadbury as the maker of Dairy Milk is likely to also recognise the Glass And A Half slogan, which dates back to 1928.
This is the actual packaging for Cadbury chocolate, which is the biggest selling chocolate in Australia, New Zealand and the United Kingdom.
Notice anything? Notice any, say, known allergen, mentioned on the package? Or how about splashed all over the package? Or pouring from a glass, in one of the best known marketing campaigns in chocolate history?
Got Milk?
Got Stupid?
~ Elisa (not stupid)
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